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HumanaVitality and Wal-Mart 5% Savings

October 5, 2012 became the target date for the Humana insurance company to begin offering the Wal-Mart healthy foods 5% discount.

Humana leaders planned it as a good step toward preparing for effects of the Affordable Health Care Act, popularly known by the shorter title Obamacare.

Healthier eating should lead to lower healthcare costs overall and many healthcare providers agree.

One problem with the 5% discount off healthier foods is that 5% is not very much — For example, 5% off $1.00 equals $0.95. Many people might skip that small savings and purchase a donut instead of three bananas.

Perhaps the planned extra bonuses and point-incentives that consumers can redeem for gifts and services might draw more participation of consumers!

via 2012: The Year Health Insurance Companies Began to Control Insureds’ Grocery Purchases.

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