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Just as retail marketing and event planning have usurped the Patriotic Holidays and turned them into gala sales and party events (see embedded link), so have they absconded with Halloween and all its alternatives. This is easy to accomplish, since the holiday falls in between July Fourth and Veteran’s Day. It gets swept up in the retail calendar of extravaganzas.

Preparations for the Big Holiday Season in retail that extends at least 7 months from Memorial Day through New Year’s Day begin a year ahead of time, just as the Rose Parade float makers begin on next year’s design immediately after each year’s parade.

via Why Such Popularity for Halloween, Neewollah, Harvest Festivals and Autumn Costume Parties?.


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