With so many people in America still unemployed in the winter of 2011, bargain shopping is not only a good hobby, but also a necessity.
A few consumers fall victim to constant advertising. They seem to me to spend too much money, eat too much, waste too much, and accumulate too much credit card debt — Why? – Perhaps lack of awareness, boredom, a desire to make themselves look more prosperous than they are, or an obsession/addiction.
I don’t know about your reactions, but I’ve never experienced a “high” from shopping (or chocolate… or shoes) and I don’t want to do so. Shopping should be fun without being some type of “drug.”
Frugality can help a consumer to stay within a budget, have a small accumulation of on-hand savings for an emergency or a special occasion, and to be less dependent on the larger Retail Industry. This can lead to smart investments in the future out of the savings realized. See how I do it at: